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What Commercials did Toyota Air During the Super Bowl 2018?

Toyota Supports Olympic and Paralympic Games with Three Super Bowl 52 Ads

For the first time, Toyota showcased a total of three commercials during the Super Bowl 52 game. These ads focused on the themes of unity, courage, and inspiration. Two of these commercials were part of Toyota’s first-ever global “Start Your Impossible” campaign. These ads highlight Toyota’s move to become a mobility company and place a greater emphasis on developing new mobility tools. The third spot focused on Toyota’s long-running “Let’s Go Places” campaign. Take a look at how Toyota supports Olympic and Paralympic Games with three Super Bowl 52 ads.

“This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance,” says Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “With the Super Bowl and the Olympics just days apart on NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots.”

Mobility for All

Toyota’s commercial spots for the Super Bowl 2018 game showcased the brand’s commitment to developing technologies that change people’s lives. Whether Toyota vehicles that increase safety while on the road, or Toyota technologies that help increase mobility and opportunities for all, Toyota is looking to the future of what a car company can be.


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You can find out more about Toyota’s support for the Olympic and Paralympic games with these three Super Bowl 52 Ads and find out more about their global initiatives for mobility by contacting us at Serra Toyota of Decatur. You can browse our inventory of new Toyota models and then stop by to see Toyota innovations in person next time you are in the dealership area.