Toyota Supports Olympic and Paralympic Games with Three Super Bowl 52 Ads
For the first time, Toyota showcased a total of three commercials during the Super Bowl 52 game. These ads focused on the themes of unity, courage, and inspiration. Two of these commercials were part of Toyota’s first-ever global “Start Your Impossible” campaign. These ads highlight Toyota’s move to become a mobility company and place a greater emphasis on developing new mobility tools. The third spot focused on Toyota’s long-running “Let’s Go Places” campaign. Take a look at how Toyota supports Olympic and Paralympic Games with three Super Bowl 52 ads.
“This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance,” says Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “With the Super Bowl and the Olympics just days apart on NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots.”
Mobility for All
Toyota’s commercial spots for the Super Bowl 2018 game showcased the brand’s commitment to developing technologies that change people’s lives. Whether Toyota vehicles that increase safety while on the road, or Toyota technologies that help increase mobility and opportunities for all, Toyota is looking to the future of what a car company can be.
What Will Toyota Showcase at the Upcoming Chicago Auto Show?
The Chicago Auto Show is happening from February 10th to the 19th and we’re excited to see what Toyota is bringing to the table. Let’s take a look at what Toyota will showcase at the upcoming Chicago Auto Show and see what is in store for the brand.
Toyota Adds Apple CarPlay to Entune 3.0 System
The wait is over. Customers of the Toyota brand have been waiting for the integration of Apple CarPlay for quite some time, and now with the reveal of the new 2019 Toyota Avalon at the 2018 North American International Auto Show, customers are finally afforded the seamless integration of their Apple devices.
You can find out more about Toyota’s support for the Olympic and Paralympic games with these three Super Bowl 52 Ads and find out more about their global initiatives for mobility by contacting us at Serra Toyota of Decatur. You can browse our inventory of new Toyota models and then stop by to see Toyota innovations in person next time you are in the dealership area.