Silver 2020 Toyota Corolla

What Automotive Brand Do Consumers Admire Most?

Toyota Earns World’s Most Admired Title by Fortune Magazine 

It is just weeks into 2020 and the Toyota brand has earned a spot on Fortune Magazine’s 2020 “World’s Most Admired” list. For the sixth consecutive year the Toyota brand has earned a spot on this list, showing consumers just how great of a brand Toyota is. Keep reading to get a closer look at what goes into the rankings of Fortune Magazine’s list and to learn more about the Toyota brand. 


Read more: Toyota Commits to Cleaner Mobility and Reducing Emissions


Fortune Magazine Lists Toyota Among Admired Brands Red 2019 Toyota Highlander Hybrid driving

The 2020 “World’s Most Admired” list from Fortune Magazine is often viewed as a report card of corporate brand reputations. The rankings of brands on this list is done so based on peer ratings from industry executives as well as consumer surveys. In doing this list Fortune Magazine is not only looking at how fellow industry associates view each brand but also daily consumers themselves.  

In the final rankings, the Toyota brand earned the 30th spot on the list overall, ranking among the other top 50 “All-Star” companies from various industried. When comparing automotive brands alone, Toyota earned the top among the other brands in Motor Vehicles Industry category.  

“To top Fortune’s list of the most admired auto companies for the sixth year in a row is an exciting accomplishment for all of us here at Toyota, and I continue to be impressed by the talent of our global team,” said Jim Lentz, Toyota Motor North America chief executive officer. “This honor underscores our collective commitment to continuous improvement for our customers, and I can’t wait to see what lies ahead for Toyota.” 

The surveys given to collect data from consumers looked at the brand’s quality of services and products, their value as an investment, the brand’s level of environment and social responsibility, along with various other measures


Read more: What Can I Use the Toyota Smartphone App For?


Toyota continues to prove its value and commitment to consumers with every award it receives throughout the years. If you are in the market for a new Toyota vehicle then head over to our online inventory to view our lineup of in-stock 2020 Toyota Corolla models and other new Toyota vehicles to find your fit today.