Scion Pure Price

Take an in-depth look at Scion Pure Price

What’s Scion Pure Price?

The Scion line-up is already revolutionary, with Scion’s one-trim simplified choices. Scion prides itself on the Scion Pure Price philosophy. But what is Scion Pure Price? Even experienced car buyers get a little stressed purchasing a new vehicle. None of us want to make a mistake that we’ll regret, especially since we will be reminded of that mistake every time we drive. No one wants to overpay for a car or get pressured into a car that doesn’t work for us.

No matter what Scion you buy, the price you see posted by the dealer is the price that you will pay. There’s no haggling, no worries. The Scion Pure Process is designed not only to remove hassle, but also to save time wasted by worrying about what price you’ll pay. The Pure Price philosophy extends to accessories, vehicles, service and protection products, and finance rates; finally, a completely transparent pricing system.

The negotiation process is always the most stressful and time consuming. For many new car buyers, the amount of money they spend on a car is one of the largest purchases of their life. Folks quiver at the thought of stepping foot onto the lot of a dealership and being bombarded by salesman. Over the last decade, the internet has made strides in changing many aspects of car buying, including the negotiation process. According to a survey done at, some people think that buying a car is actually more stressful than tying the knot!

Customers, especially a younger demographic, have longed for a low pressure, simple car buying process. The folks at Scion have performed extensive demographic research to determine the Generation Y car buyers find the Pure Price model appealing — it is easy to see why. Whether it’s routine maintenance on your vehicle or you’re buying a used vehicle, our team is will go the extra mile for you.

No matter which new Scion model you plan to purchase, the price posted at Serra Toyota and Scion of Decatur is the price you’ll pay. We approach the sale of every Toyota or Scion with the customer in mind — our track record speaks for itself, serving the Huntsville, Madison, and Athens area for years.